Will Paiyaa create the missing magic at box office

Starting with the film ‘Pugaipadam’ which released on the first day of the New Year Tamil audience have seen over 15 new releases in just two months into the New Year. But Tamil film industry is still looking for that one big hit.

Almost all the big stars except Rajini and Kamal had at least one release in the New Year so far. But none of them could create the much wanted magic at the box office.

Vijay’s Vettaikkaran, Dhanush’s Kutty, Karthi’s Aayirathil Oruvan, Sarath Kumar’s Jaggubhai, Ajith’s Asal, Vishal’s Theeradha Vilaiyattu Pillai, Srikanth’s Rasikkum Seemane, Prasanna-Sibiraj’s Naanayam – none of them could retain the excitement they created on the first day for longer period. Even small films like Porkkalam, Kathai and Dhairiyam created some reverberation closer to release.

Till now according to pundits only the non-star ‘Thamizh Padam’ has made both the makers and viewers happy alike. ‘Goa’ claims victory and ‘Vinnaithandi Varuvaya’ has just released. So the success rate is only about ten percent in two months, which is alarming. Next week will have an array of releases, mostly small budget films, looking to change the trend.

So now all eyes are on ‘Paiyaa’ which is expected to release in March after a few postponements. The film is a big ticket with a hot shot director Lingusamy and heart throbs Karthi and Tamannah in the lead. The songs have already topped the charts and the first talk of hope has begun. With the holiday season nearing the industry must restore the audience faith of good entertainment soon. Will ‘Paiyaa’ do it?